Whew. So many things. I read David Armano's 4Cs regarding what constitutes a good blog. I read another link group blog from his site about Why Blogging Matters: 6 Degrees of Perspective. Things I found interesting: Ideas about how corporate blogging must be careful about being consistent with their customer relations. Bloggers are smart and can spot what Pete Blackshaw (Chief Marketing Officer of Nielsen BuzzMetricsx) calls “touch-point discontinuity." This is basically when a corporation appears to be talking out of two sides of their mouths regarding customer reponse and service. They can't claim to be responsive to their customers just because they have a blog--they must be responsive at all customer touchpoints. This got me to thinking that blogging has potentially become a consumers union--a tool where consumers can get action when other "technical support" channels have failed. I love consumer advocate issues. Many people give up when things have gone awry in a consumer-business transaction. On the other hand there are a lot of litigious whiners out there that don't want to say anything was actually their own fault. Can blogs be a whiners heaven?
Another idea in Armono's 4Cs regarding CONTENT is that people want knowledge--if you know something of VALUE, share it. This gives me ideas regarding my own consumer advocacy experiences.
OK--Back to setting up the blog itself. As I looked around I found it very overwhelming: RSS feeds, Twitter, Facebook, tags, Technorati, Trackback, d.links, and all the choices to check on setting up your blog. I'm not sure who can see my blog or even who I WANT to see my blog! I need help on all the preferences. That's all folks.
1 week ago
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1 comment:
You're right - whew! Working with the blog seems to be a slow learning process; I am still not cinfident and am surprised when it works. I'm still working on my preferences, too. But, keep going - there are some fun activities ahead.
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